The brand campaign launched in the form of a Diwali campaign film symbolizes the brand’s reinvigorated mission “to empower people to live the life they want now”.
Home Credit India (HCIN), a local branch of the world’s leading provider of consumer credit services, on the occasion of Dusshera & Diwali festival, launched its new brand campaign with the promise of – “Zindagi Hit” in the purpose of redefining the Home Credit brand’s connection with consumers in an effort to achieve its aspirations. This campaign follows Home Credit India which completed 10 years in the Indian market as a consumer regulated by the RBI NBFC this year.
The brand campaign launched in the form of a Diwali campaign film symbolizes the brand’s reinvigorated mission “to empower people to live the life they want now” and to reposition Home Credit India as a catalyst for the fulfillment of wishes and aspirations to bring the joy and happiness that customers yearn for.
Speaking about the brand’s new slogan this Diwali, Ashish Tiwari, Marketing Manager, Home Credit India said, “This year as we complete a decade in India, we have seen that it is a good time to bring even closer more the mark of our customers. Based on the imbibed learnings, with the slogan ZindagiHit, we want to rejuvenate the meaning and connect the Home Credit brand with customers and potential loan seekers. Lending is an enabler for the right use cases and Home Credit strives to be the catalyst in people’s lives to help them make dreams and aspirations a reality. In this way, at Home Credit India, we work with our clients to enable them to do their #ZindagiHit.
The value proposition of Home Credit India’s brand campaign is centered on characteristics such as optimism, progress, reliability, transparency and that of an enabler, making it a brand of choice when it comes to consumer loans. The festive campaign is live on digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and on a popular OTT platform like MX Player.
Adding to the fervor of the festive season and in a bid to boost consumer sentiments, this Diwali, Home Credit India is doing #ZindagiHit for customers who are buying valued mobiles, consumer durables and home appliances. of at least Rs 20,000 at HC’s 50K+ PoS partner stores by giving 7.5% repayment on the loan amount, which will be directly debited to the bank account.
Home Credit India has also recently launched a campaign – #10SaalBemisal to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how it promoted financial inclusion by enabling credit penetration across the country, resulting in the introduction of services and borrower-centric products like Safe Pay (payment holiday, no prepayment penalty and insurance), Care 360 (a holistic health service protection product), Ujjwal EMI Card (the digital credit limit card preset), and more.