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Liven up the festivities with Home Credit India’s #UjjwalKaroFestival campaign
Posted on October 19, 2021
· Announces easy financing with Home Credit Ujjwal (EMI) card to shop on Flipkart, Myntra, Makemytrip, other online platforms and offline partner shops
· Launches nationwide campaign focused on providing great offers and cash back rewards for purchases with the Home Credit Ujjwal (EMI) card on over 100 partner websites and physical partner stores
New Delhi: Home Credit India, a local arm of the international consumer credit provider with operations in Europe and Asia and committed to fostering financial inclusion in India, has launched its festive campaign #UjjwalKaroFestivathere today. Launched around the festival season, #UjjwalKaroFestival is designed to brighten up every consumer’s festivities by making shopping for loved ones easy and affordable. Customers can now buy their favorite products on Flipkart, Myntra, Makemytrip, Titan and over 100 other online platforms on easy EMI with the Home Credit Ujjwal (EMI) card and be rewarded with a refund on their purchases. They can also take advantage of great offers when shopping at Home Credit partner stores.
After two years of COVID, as a nation we are moving towards COVID-free restrictions. Home Credit’s Ujjwal Karo Festival campaign is an attempt to put family and their desires at the center, recognizing that the real magic of the festival is connecting with each other. As the campaign name suggests, Ujjwal Karo Festival means light up your festival because Ujjwal stands for prosperity. The campaign is shaping the path to happiness that all family members travel after enjoying the benefits of Home Credit’s Ujjwal (EMI) Card.
Stimulating consumer sentiment and adding to the excitement of the upcoming holiday season, the campaign focuses on the benefits of Home Credit’s Ujjwal (EMI) card which provides a boost to the festivities celebrations. The campaign enables funding on both online and offline platforms with product categories extending beyond consumer durables, such as fashion, travel, jewelry, and more.
Commenting on the launch of the festive campaign, Mr. Vivek Kumar Sinha, Director of Marketing, Home Credit India, said; “Over the past two years, we have observed a considerable change in consumer purchasing habits, with brands investing in partnerships to boost the festive spirit. We are quite optimistic that our #UjjwalKaroFestival campaign will enable today’s customer to meet the wants and aspirations of every family member. Conceptualized with the aim of bringing a smile to customers by meeting their financial needs by giving them access to some of the best deals through online and offline platforms through product variations, we hope to add the extra touch of warmth and happiness for every customer this holiday season “
The campaign is live on digital platforms including Home Credit social media channels such as Facebook, Twitter, LinkedIn, YouTube and OTT platforms like Disney Hotstar, DailyHunt, MX Player, SonyLIV, emphasizing customer focus the business to empower and inspire consumers towards lifelong optimism.
With the aim of making this Diwali special, the campaign showcases the unique blend of various precious moments that everyone enjoys and looks forward to. It was created by Publicis Communication with the overall objective of engaging the public by deploying special festive offers and user-friendly financing plans. The campaign video link – #UjjwalKaroFestival