With the continued focus on omnichannel marketing led by a digital-first approach, Home Credit India, a local arm of the international consumer credit provider, has appointed a dynamic Marketer, who calls himself a Marketer Digital – Ashish Tiwari as Chief Marketing Officer (CMO).
With over two decades of rich experience in various industries, Ashish has practiced brand marketing, digital transformation, technology and data analytics. His previous role was as director of marketing and digital at the Indian arm of Italian insurance giant Generali, where he led brand, engagement, public relations and digital for the company.
In extending a warm welcome to Ashish, Mr. Ondrej Kubik, Managing Director of Home Credit India, said, “We are delighted that a dynamic leader like Ashish is joining Home Credit India. With business objectives and consumer marketing being overhauled, Ashish, having successfully led digital transformation projects, with a wealth of experience in marketing and various industries, makes him the right choice to bring Home Credit India’s new approach to life. I welcome him back again and with him on board, I am sure we will be able to redefine the bond between the Home Credit brand and the consumers to achieve their aspirations.
Ashish’s diverse industry experience includes stints at Hero Cycles where he led digital transformation within the Hero Group. Prior to that, he worked at HCL, Jubilant Group, Vodafone, managing brand communications and product/consumer marketing. Along with an MBA, he has a major in Digital and Social Media from IIM Bangalore.
Speaking about his recent appointment with Home Credit India, Ash said, “I am very excited to explore and learn about another vibrant new industry – Consumer Finance. In the post-Covid world, consumer lending is seeing a huge influx with new era digital lending modes looming. Having served over 14 million borrowers, Home Credit India has done an outstanding job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new new ways to connect the brand with new and evolving consumers, I am honored to join its journey and look forward to contributing to its renewed growth and success.
With a customer-centric approach, Home Credit India has recently embraced digital transformation and has been rapidly expanding its digital presence and offerings since 2020, to establish an omnichannel connection with products and services. Today, Home Credit India customers and merchants/retail partners can offer seamless and paperless onboarding through the Home Credit India app or website. Half of Home Credit India’s customers now follow a full online journey, and metrics show these numbers are growing every day.