Ashish Tiwari to refresh Go-To-Market strategy, Custex and drive digital omnichannel brand development for Home Credit India.
Home Credit India, a local branch of the international consumer credit provider, has appointed Ashish Tiwari as Chief Marketing Officer (CMO).
With over two decades of experience in various industries, Ashish has practiced brand marketing, digital transformation, technology and data analytics. His previous role was as director of marketing and digital at the Indian arm of Italian insurance giant Generali, where he led brand, engagement, public relations and digital for the company.
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Welcoming Ashish, Ondrej Kubik, Managing Director of Home Credit India said, “We are delighted to have a dynamic leader like Ashish join Home Credit India. With business objectives and consumer marketing being overhauled, Ashish, having successfully led digital transformation projects, with a wealth of experience in marketing and across various industries, makes him the right choice to bring Home Credit‘s new approach to life. India. I welcome him back and with him on board I am sure we will be able to redefine the connection between the Home Credit brand and consumers in order to fulfill their aspirations.
Ashish’s diverse industry experience includes stints at Hero Cycles where he led digital transformation within the Hero Group. Previously, he worked for HCL, Jubilant Group and Vodafone, where he managed brand communications and product/consumer marketing. Along with an MBA, he has a major in Digital and Social Media from IIM Bangalore.
Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and learn about another dynamic new industry – Consumer Finance. In the post-Covid world, consumer lending is seeing a major influx with new era digital lending modes emerging. Having served over 14 million borrowers, Home Credit India has done an outstanding job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new and evolving consumers, I am honored to join its journey and look forward to contributing to its renewed growth and success.