Educational and interactive online travel factory – Manila Bulletin


Going on field trips or educational tours is one of the most exciting ways to learn. Prior to the pandemic, food factory tours were widely used as a means for interactive learning for students seeking to be part of the industry. To cope with this activity, Ajinomoto Philippines Corporation (APC) is bringing the factory to the online launch of The Ajinomoto Virtual Experience: Be More, at this time not only targeting students but homeowners as well. Aside from a detailed tour around the Ajinomoto factory, the virtual space is also packed with kitchen tips and games that everyone will enjoy.

The Ajinomoto Virtual Experience: Be More

“Meeting with eager participants on factory tours is one of the things we don’t miss at these times. Beyond sharing what we do, the tour has become a way for us to teach about food safety and proper nutrition, as well as share our advocacy on environmental sustainability, ”said Roann Co., APC’s General Manager of Marketing and Public Relations. “Now that we’re bringing it online, we’re excited to reach not only those from NCR but students and homemakers across the country who are empowering them to become more knowledgeable and responsible members of the community.”

A trip to the grocery line

Ang Supermarket is the first virtual online tour station. Here visitors can learn about Ajinomoto products and learn about the brief history of the company.

From farm to kitchen

After the information and nostalgic journey, the next stop is the Factory showing how APC products are made. Since this is an online tour with no physical logistical restrictions, participants can also view the farm where the raw materials are harvested. From there, visitors are bound for a detailed trip to the factory where aspiring food innovators can learn about leading techniques and technologies that keep food safe and quality.

Finishing Factory leading visitors to visitors with a choice between Office or the Cooking Plaza. For students, a 360 ° tour of the Ajinomoto Office will allow them to learn the 5S organization technique—Sort, Shine, Set, Standardize, and Sustain—Which is widely implemented within the company. On the other hand, the Cooking Plaza featuring an interactive kitchen where homemakers can learn about 5Ms of a great meal—Clean, Nutritious, Delicious, Economical, and Easy to Make—And apply them by practically cooking, playing games, and answering quizzes.

Towards a more sustainable future

The Ajinomoto Virtual Experience: Be More ends with a message for the future. The last station, Community, features Ajinomoto’s environmental education campaign aimed at helping consumers slowly incorporate sustainable habits into their daily lives.

“At Ajinomoto, our commitment towards a more sustainable future is embedded in our Ajinomoto Group Creating Shared Value (ASV) which represents our unchanging mission of helping solve social issues such as global sustainability, resources of food, and healthy living.Through the best practices we share The Ajinomoto ViReal Experience: Be More, we hope to inspire Filipinos to lead a healthier and eco-friendly lifestyle, ”said Co.

To try out the fun and educational tour, visit ajinomotobemore.com.



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