Cooking a success story- The New Indian Express
Express News Service
CHENNAI: Repeatedly, surveys conducted across cultural and ethnic backgrounds have emphasized how women are disproportionate in carrying the burden of unpaid labor.
If anything, the COVID-19 pandemic and the standard of working from home have only exacerbated existing gender inequalities.
For working women, this indicates the collapse of the demarcation of their professional and domestic spaces. But, what about homemakers who are always subject to unpaid domestic drudgery every day?
Aside from dusting, washing and washing dishes, cooking forms a major part of their endless list of household chores.
This is precisely the place where entrepreneur Jayashree Thilak tried to bring change to Shero Home Food. Launched in August 2020, the platform uses the cooking skills of homemakers, hones and enables them to earn a living from their kitchens.
“On some basis, we found that the number of hours a woman spends cooking only doubled after the lockdown. So why not make it a career choice and take their talent beyond four walls? This way, they can make good money without going out of their way and will also support their family financially, ”said Thilak, co-founder.
Caring for culinary dreams
So far, Shero Home Food has 50 registered home chefs serving food at various locations in the city through Swiggy, Zomato and Dunzo. “We have a simple form on our website.
Once the chef has registered at home, we quickly check the background on them and their kitchen via a video call. If they follow hygiene protocols, we get them the FSSAI license.
They will then be given training sessions in our kitchen on demo in Anna Nagar or almost depending on lockdown restrictions. They will be taught the basics of pantry aging, quick recipes, packing techniques, social media skills and order management.
This will prepare them to run their kitchen on their own, ”Thilak assured. Shero offers food under three categories – Sambar, poriyal & rasam; Roti, dal & sabji; and My Bowl. Keeping adequate quantity and affordable pricing at the core, their menu has 100 comfort food variations.
“Some of the popular dishes include poriyal, a simple dal or mixed rice. This is what separates us from commercial restaurants because ours is homemade food prepared to the liking of the patrons. The sprouts and soup go well as well.We also offer chopped vegetables, ginger-garlic paste and idter-dosa batter to make things easier for the working women.The quality is a “priority so we make sure everything is prepared fresh and without wasting food. We will introduce non-vegetarian and northern Indian items as soon as possible,” Thilak shared.
Shero is more of a women’s empowerment movement than a business, she stressed. “We were able to include women from all age groups and even conservative families after gaining their trust. Everyone brings their specialization to the table. They are smart, calculating, know their kitchen inside-out, and good at controlling injury.We just had to handle them through the business aspect.We heard many women share how their lives had changed drastically within a few months of enrollment “That’s what a job – small or big – can do for you – it lifts your spirits and boosts your confidence,” Thilak said.
Energy begins in the kitchen
Among the many in -house chefs used by the platform is Ayisha Mariyam, a resident of Purasaiwalkam. A mother of three, the homemaker has effortlessly battered her personal life and cooked for Shero, she said. It’s been six months since he became a member of Shero while scouting online for jobs to be done from home.
“It became easy because I already know cooking and I don’t need an investment to enroll in the platform. I plan and finish my homework, and then start cooking for Shero. You have 30 minutes to prepare. of one order so until I finish preparing for one I will not accept other orders.At times, I may not have the necessary ingredients because it is a small kitchen size.The buyer is kept informed of the others more options by Swiggy and made alternative repairs. It’s a pretty flexible model, “narrates Mariyam. And it’s not just cooking and shipping.
They are given feedback and also supported in any possible way. “We have weekly meetings with fellow in-house chefs where feedback is discussed so you know where to improve. The backend team is always supportive of horrible situations during lockdowns and restrictions. I’m happy that I was able to support my family. I felt like I had power.
By fully participating in a maid and slightly better infrastructure, we can make a good profit in this business, “Mariyam points out. Thilak dreamed of creating many entrepreneurs like Mariyam.” The Shero Home Food will have 300 home chefs on board by the end of this year. I want women to be emotionally and economically independent. We had a mother-daughter, mother-daughter, father-in-law and son-in-law and husband-to-be duos who registered and ran the kitchen. It is great to see family members supporting their efforts, ”Thilak added. Order Swiggy, Zomato or Dunzo. For details, visit: sherohomefood.com