Black-Owned LGBTQ + Skin Care Brand SolaWave Celebrates Juneteenth & Pride with $ 50,000 Philanthropy Campaign
To lead the campaign, SolaWave produced a limited edition of its signature Advanced Skincare Wand in a custom “Sunset” ombre purple colourway, an ode to the original gay pride flag color representing the spirit of the movement. SolaWave is committed to making a donation $ 15 from each sale of the limited edition wand to the “SolaWave Celebrates” fund, facilitated by the blockchain philanthropy platform Endoment.
“As a business owned by LBGTQ + and black people, the month of June has a very personal meaning for our team,” said the co-founder, Fatima Loeliger. “Philanthropy is a pillar of our brand and we are excited to give back in a meaningful way. We have a unique platform and we want to use it to make a difference for our communities, both this month and throughout. ‘year.”
SolaWave is delighted to partner with three non-profit organizations, Lavender Rights Project, Black & Pink and The transgender district, which uplift and respond to the needs of the black LGBTQ + community.
“This initiative comes at a time when we recognize and elevate movements to liberate and liberate black and brown LGBTQIA2S + people, both in our communities and in prison systems,” said Andrew Aleman, Deputy National Director of People’s Power and National Partnerships of Black & Pink. “Black & Pink National believes that the practice of abolition includes the celebration of beauty in all its forms, regardless of identity and despite social norms of beauty. We are confident that this initiative celebrates just that.”
The SolaWave Advanced Skincare Wand combines four science-based skin care technologies into one portable facial tool. Featuring microcurrent, red light therapy, facial massage and therapeutic heat, the Wand rejuvenates the skin and promotes a youthful, vibrant glow.
The limited edition wand retails for $ 149. The “SolaWave Celebrates” wand debuted exclusively on NTWRK, the first live shopping platform in North America where entertainment meets e-commerce, on May 31st. The Sunset Wand will be available for purchase from the SolaWave website at solawave.co from June 1, 2021 and will sell throughout the month.
About SolaWave: Founded in September 2020 by Andrew Silberstein, Eli Bailey, and Fatima Loeliger, SolaWave is a Los Angeles-based beauty and skincare technology company dedicated to bringing the best science-based technologies to consumers. SolaWave strives to make beauty and personal care accessible to everyone. With a philosophy of simplicity, SolaWave empowers its customers by offering holistic tools and products at an affordable price, ensuring that everyone – in all shades – can feel beautiful in their own skin.
About the Lavender Rights Project: Lavender Rights Project (LRP) advances a more just and equitable society by providing low-cost civil legal services and community-based programs focused on social justice values for low-income trans and queer people and other marginalized communities.
About Black + Pink National: Black & National Pink is a prison abolitionist organization dedicated to abolishing the criminal punishment system and freeing LGBTQIA2S + people and people living with HIV / AIDS who are affected by this system through advocacy, support and organization.
About the transgender neighborhood: The transgender district is the first legally recognized transgender district in the world. The neighborhood includes 6 blocks in the southeast of the Net and crosses Market Street to include two blocks of 6th Street in San Francisco, California.
About Endoment: Endoment is a new public charity that offers Donor Advised Fund (DAF) built on top of the Ethereum blockchain. Their mission is to manage and encourage charitable donations of cryptocurrencies.
About NTWRK: NTWRK is a mobile video shopping platform that perfectly combines entertainment and commerce. Built on a digitally innovative model of daily product drops, virtual shopping festivals and exclusive partnerships, NTWRK offers its global audience unprecedented access to exclusive products from world-renowned artists, brands and personalities.